I purchased the 2011 Toyota Tacoma for better fuel mileage with the cost of gas going up, and for a much lower loan payment. With the Toyota, I am paying $200 less on the monthly loan and almost double my gas mileage compared to my former Ford F250, 11 MPG compared to 22 MPG.
The Tacoma is like driving a car to me, it's easy to drive and better to park in tight spaces.
Love the 4x4; when I select the 4x4, it engages quickly, unlike my former Ford 4x4, where you had to wait for it.
The 2WD traction is excellent, where I found in heavy snow I didn't need 4x4.
The front seats are too low; the only comfortable position is the driver's seat all the way back, and I am only 5' 10" tall, taller drivers may have a problem.
Engine power (4.0 V6) is better than expected, brakes are excellent. Can't comment on the dealer and reliability, because I never had any problems where I had to deal with it yet, since it is just new.