Handles very well; and avoids feeling underpowered.
Really good fuel economy.
On the outside, it's smaller than most cars, yet on the inside seems at least as big as most others. Its small size makes parallel parking easy.
It's a little noisy at freeway speed, but not extremely so; city driving is normal.
While it's at the low end price-wise, it doesn't feel "cheap" at all. The hood, trunk, and doors all close with a solid, pleasing, "closed" sound. Toyota made the wise choice of making a lot of things standard and building them into the price (radio, A/C, etc) rather than optioning them out to make it seem like they were nickel-and-diming you for pretty standard stuff. My previous car was a small pickup, in which the rear bumper was an option; I mean, come on!